lucy Activewear
Lucy Activewear
Disclosure restrictions in these designs are a reinterpretation of the original. NDA signed as part of my employment agreement with lucy.
Lucy is an industry lead in making beautiful, functional and high performance athletic wear for women. In 2015, new leadership in product design grew the business and challenged the marketing team to refine our representation of the product. I embraced this opportunity to transform the workflow process.
Email Wireframes Workflow
- Built mockups and wireframes to provide developers with pixel perfect specifications.
- Modified header and footer for mobile and web navigation for a cleaner browsing experience. Templates helped PM's to provide guidance during briefings.
RESPONSIVE WEB AND MOBILE EXPERIENCES
- Creating Homepage content on a weekly basis. Developed concepts of what the seasonal cadence of digital assets would look like.
- Worked in collaboration with the copywriter to create compelling visual experiences.
Mobile Development
- Delivering mobile homepage content assets to render a responsive and frictionless browsing experiences.
- Reworked above and below the fold interactions. Refreshed the content on a weekly basis.
