Loyalty Initiative to Design
We used the SyPi Synchrony integration to connect loyalty moments across the end-to-end journey.
I brought desktop flows up to parity with mobile-first designs so the experience stayed consistent across devices.
I partnered with teams across brands to define scope, set success criteria, and keep execution aligned through recurring checkpoints.
I consolidated brand specs and shared assets into a component library that designers and engineers could rely on in daily product work.
I set quality expectations around accessibility and contrast, and partnered with engineering to make sure components were consumable, not just documented.
In Figma, I built system-friendly prototypes using Auto Layout, tokens, instances, and properties so patterns stayed flexible and scalable.
I designed the information architecture for the CMS documentation and wrote specs that translated brand and component rules into practical guidance.
I audited real product usage across platforms to clarify states, behaviors, and edge cases, then documented what to do and what to avoid.
The goal was a single source of truth that supported version control and made ownership clear.
I treated adoption like a product problem. I used Figma library metrics, standup updates, and patch notes to publish a bi-weekly newsletter for UX and engineering.
I onboarded new cohorts by walking through the library, sticker sheet, documentation, and intake flow.
I also set up an intake system for feedback and worked with PM to scope and prioritize tickets weekly.
